Digital Marketing Specialist

At DDC, we are industry leaders in infection control solutions, delivering cutting-edge technology and outstanding service to the healthcare and care sectors. With over 30 years of experience, our mission is to support organisations in maintaining the highest hygiene standards, helping to protect patients, residents, and staff from the risks of infection.

Our vision is clear: Protecting Lives Through Smarter, Safer Healthcare.

We are seeking a talented Digital Marketing Specialist to help drive the growth of our online presence and elevate our brand across all digital channels. This role will play a key part in expanding our reach, engaging our audience, and supporting our continued business growth through strategic and creative digital initiatives.

Digital Marketing Specialist

Overview

We’re seeking a confident and proactive Digital Marketing Executive to take ownership of our day-to-day digital activity. You’ll play a key role in managing paid campaigns, AEO, SEO, CRM (HubSpot), content marketing, and performance reporting. The goal is to help us generate leads and engagement without over-relying on external agencies.

This is an excellent opportunity for someone with a couple of years’ experience who’s ready to step up, take more responsibility, and make a measurable impact in a fast-moving environment.

Key Responsibilities

PPC & Paid Media

Manage and optimise Google Ads campaigns
(Search, Display, and retargeting)
A/B test ad copy and landing pages to improve conversion rates
Monitor performance and report on ROI, recommending budget adjustments

SEO & AEO Content Marketing

Conduct keyword research and optimise website content for improved rankings
Improve our AEO presence
Manage blog planning, creation, and publishing (including coordination with freelance writers where needed)
Track keyword performance and implement on-page and technical improvements
Analyse and maintain technical SEO health through metrics such as:

- 301 redirects and crawlability

- Sitemap indexing and backlinks review

- SEMrush site audit results

- Country and device split performance

- Domain-level access checks and visibility tracking

CRM / Data Management

Manage lead nurturing campaigns and automate customer communications
Maintain accurate contact data and ensure campaign tracking integrity

Reporting & Analytics

Monitor digital performance across all channels (Google Analytics, HubSpot, Ads Manager, SEMrush, etc.)
Report on key performance indicators and website health metrics such as backlinks, redirects, and crawlability
Deliver monthly marketing reports with clear insights and recommendations

Skills & Experience

2–4 years’ experience in digital marketing, ideally across PPC, SEO, and CRM/email marketing
Proficient with Google Ads, Google Analytics (GA4), and HubSpot
Strong copywriting and communication skills
Analytical mindset with confident Excel/Google Sheets abilities
Able to manage multiple campaigns, priorities, and deadlines