National Sales Manager – Care

Role

You’ll take responsibility for national care sales performance, turning commercial objectives into clear priorities, focused activity and measurable results.

You’ll coach the team and support significant opportunities. You’ll bring energy, structure and commercial discipline, ensuring every team member has the direction, support and accountability to succeed.

Working closely with Head of UK Sales, Marketing, Customer Services, Service and Operations, you’ll also help improve the processes that support selling and deliver a positive customer experience.

What You'll Do

Lead and Develop the Team

• Set clear individual targets and priorities aligned with the national care sales plan.
• Coach and support team members through regular 1-2-1s, performance reviews and joint customer visits.
• Identify skills gaps, agree development plans and build capability in prospecting, account management and closing.
• Recognise achievement, address underperformance and build a culture of teamwork and accountability.
• Review territories and account allocation to ensure balanced workloads and effective market coverage.

Deliver Profitable Growth

• Own delivery of care-sector revenue, profitability and growth targets.
• Develop a focused sales plan covering new customer acquisition, existing account growth and customer retention.
• Grow sales across DDC’s full range, including infection control, moving and handling, service agreements and associated products.
• Identify opportunities within care groups, independent providers, new developments and refurbishment projects.
• Support the team with tenders, proposals, negotiations and closing significant opportunities.

Strengthen Customer Relationships

• Ensure priority accounts have practical development plans, regular reviews and clear next steps.
• Identify equipment replacement needs, service renewals and opportunities to introduce additional solutions.
• Act on customer feedback and coordinate support where relationships or contracts may be at risk.

Drive Sales Discipline and Insight

• Lead regular pipeline and forecast reviews, ensuring opportunities are qualified and progressing.
• Ensure consistent CRM use, with accurate customer information, opportunity values, close dates and follow-up actions.
• Use market mapping, account data and performance insight to focus the team’s activity.
• Monitor results against targets and agree timely actions to address gaps.
• Provide clear updates to sales leadership on performance, opportunities, risks and support required.
  
  

Work Across the Business

• Partner with Marketing on targeted campaigns, lead generation and effective follow-up.
• Work with Customer Services to improve quotation turnaround, order processing and handovers.
• Coordinate with Service on engineer-generated leads, repair quotations, renewals and assets not currently under agreement.
• Align customer commitments with delivery, installation and service capacity.
• Ensure complaints are raised through the agreed process and recurring issues inform improvements.
• Identify ways to simplify administration so the team can spend more time with customers.

What You'll Bring

• A proven record of leading B2B sales or account management teams and delivering profitable growth.
• Energy, commercial ambition and a practical, hands-on leadership style.
• Strong coaching skills, with the ability to build confidence, improve performance and hold people accountable.
• Success in winning new customers, developing major accounts and negotiating commercial agreements.
• Confidence managing pipelines, forecasts and sales performance through CRM.
• Strong communication and relationship-building skills, both with customers and across internal teams.
• The ability to turn strategy and data into clear, achievable actions.
• Willingness to travel nationally for customer meetings, team coaching and industry events.
• Full UK driving licence
• You must have the legal right to work in the UK.

Experience in the care sector, healthcare equipment, moving and handling or technical services would be a strong advantage. An understanding of service agreements, recurring revenue and multi-site customers would also be valuable.

What Success Looks Like

A motivated, capable team delivering against revenue and margin targets, winning new customers and developing existing accounts. Growth in assets under service agreement, strong customer retention and a healthy, accurately forecast pipeline supporting future performance.

Company benefits:

• Competitive salary + OTE Bonus 
• 25 days holiday (increasing with length of service)
• Private Medical Cover
• Employee Assistance Program
• Company Pension
• Birthday and long service Love2Shop Vouchers
• Health Cash Back Plan which includes gym membership discounts
• Life Insurance/Death in Service
• Employee Volunteering Day